August 30, 2011
Your website’s main navigation, the primary navigation presented to users who first arrive on your website, should do several things, and do them well.
The main nav should be simple. The language, the organization, the placement, the size of the font—everything—should be simple. This is the most useful element of your site, and much like a [...]
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November 17, 2009
Let’s face it. There is an expected experience when you purchase something expensive vs. something cheap. We as consumers expect to have the corners cut, the experience less than stellar, the packaging and perhaps even the contents compromised when we shop for extreme bargains. When we prepare to pay a premium we expect the entire [...]
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