Posts tagged as:

Usability

What Makes a Good Main Navigation?

August 30, 2011

Your website’s main navigation, the primary navigation presented to users who first arrive on your website, should do several things, and do them well.
The main nav should be simple. The language, the organization, the placement, the size of the font—everything—should be simple. This is the most useful element of your site, and much like a [...]

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The 10/90 Flaw in CMS Design

March 15, 2011

There is a fatal flaw in many of the content management systems (CMS) out on the market today. I refer to it as the 10/90 failure. The CMS has naturally evolved to provide complex functionalities that are desirable to about 10% of its eventual users, often created in response to the request of developers and [...]

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My New Favorite iPhone App – Hipstamatic

January 14, 2010

I have lots of apps on my iPhone, more than I know what to do with actually. In all reality I probably have an app problem but I am in denial.
Of all my apps I love and covet, my favorite are apps for the camera. My previous favorite had been Toy Camera, which has a [...]

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Don’t Expect Your Audience To Do What You Want

January 5, 2010

We are often stuck seeing things from a singular perspective. For example, when I go to J.Crew’s website, they expect that I will start to identify myself based on my gender, the type of clothing I am looking for, the color and size I want, etc. They have organized their information and site navigation to [...]

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How You Buy Determines How Much You Spend

November 17, 2009

Let’s face it. There is an expected experience when you purchase something expensive vs. something cheap. We as consumers expect to have the corners cut, the experience less than stellar, the packaging and perhaps even the contents compromised when we shop for extreme bargains. When we prepare to pay a premium we expect the entire [...]

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