Posts tagged as:

Usability

My New Favorite iPhone App – Hipstamatic

January 14, 2010

I have lots of apps on my iPhone, more than I know what to do with actually. In all reality I probably have an app problem but I am in denial.
Of all my apps I love and covet, my favorite are apps for the camera. My previous favorite had been Toy Camera, which has a [...]

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Don’t Expect Your Audience To Do What You Want

January 5, 2010

We are often stuck seeing things from a singular perspective. For example, when I go to J.Crew’s website, they expect that I will start to identify myself based on my gender, the type of clothing I am looking for, the color and size I want, etc. They have organized their information and site navigation to [...]

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How You Buy Determines How Much You Spend

November 17, 2009

Let’s face it. There is an expected experience when you purchase something expensive vs. something cheap. We as consumers expect to have the corners cut, the experience less than stellar, the packaging and perhaps even the contents compromised when we shop for extreme bargains. When we prepare to pay a premium we expect the entire [...]

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