Posts tagged as:

Process

Less is Best

July 26, 2010

If you want, you can make the simplest task the most complicated waste of time imaginable with almost a guaranteed outcome of non-completion. Now why on earth would we choose to do this? Well, there are a few reasons we tend to do this, and hopefully by identifying them early, you can avoid them and [...]

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Why RFPs Don’t Work (for the client OR the agency)

July 21, 2010

If you are getting ready to embark on a large Website project, or any project for that matter, you probably have some companies in mind whose work you admire. You also have probably short-listed these companies because they are experts in their field. These companies know more than you do about this process, and you [...]

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Deconstructing the Bucknell Virtual Tour

May 24, 2010

How do you create a virtual tour for a top university that not only wins a Webby but also increases yield and interest?

1. Find a client who is willing to push the envelope, trust their agency and treat their audience the way their ideal “prospective student” should expect to be addressed – with intelligence and [...]

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