Posts tagged as:

Marketing

Why Different Isn’t Always Better – Thoughts on Drake University and Stamat’s “D+” Campaign

October 1, 2010

I was going to write a post about the recent campaign Stamats created for Drake University, but most relevant points have already been made in the media. It’s an interesting discussion with no clear cut lines, and it brings up the question of how in touch we are with our teenage target audiences? Stamats makes [...]

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Sell What You Are Already Selling

August 6, 2010

Client calls and says – “So, Yeah – we really want some e-commerce on our site to sell some stuff. I figure we just have to have it, you know, to be up to date. That’s why we want to sell the chotchtkies in the chotchkie store online, cause we’re pretty sure people might buy [...]

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Have an Opinion, and Don’t Tell Me Everything is Fine

April 14, 2010

I’m not interested in feeling better. When I am at work, I am dealing with problems—my client’s problems, my agency’s problems, somebody’s problem. I always joke that we aren’t designers or programmers, rather we are problem solvers. When I meet with potential clients, they are meeting with us because they think we might be the [...]

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