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Tell Me Why, Not How.

September 27, 2010

If you go see a medical specialist, you don’t tell her what to prescribe (ok well some of you might try), or what kind of physical therapy you want. You tell her what is wrong, what feels bad and you answer her questions. You give her the information and let her use her expertise to [...]

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Denote for Good, Not Evil

May 26, 2010

We created Denote, a tool to allow for the communication on live sites between client and vendor. It’s up to you to use it for good, not evil.

Denote For Good, Not Evil from TraceyHalvorsen on Vimeo.
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Don’t Ask Ordinary People What They Think

April 15, 2010

“Great ideas often receive violent opposition from mediocre minds.” – Albert Einstein
Clients often ask me if we test designs. I usually say no. This is different than usability testing, which has its merits. Unless we are testing for very specific things like, “Can you find where the search box is?” or “Where would you [...]

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Have an Opinion, and Don’t Tell Me Everything is Fine

April 14, 2010

I’m not interested in feeling better. When I am at work, I am dealing with problems—my client’s problems, my agency’s problems, somebody’s problem. I always joke that we aren’t designers or programmers, rather we are problem solvers. When I meet with potential clients, they are meeting with us because they think we might be the [...]

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