Posts tagged as:

e-commerce

When Asking for Online Donations, Think Like a Pizza Shop

August 8, 2011

Seriously, have you seen Pizza Hut’s site lately? Or their apps? They make ordering a pizza about as easy as sitting down on the couch. They make it so easy you’d be crazy not to order a pizza from them, or get distracted halfway through and never complete your order, or decide it’s a pain [...]

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Sell What You Are Already Selling

August 6, 2010

Client calls and says – “So, Yeah – we really want some e-commerce on our site to sell some stuff. I figure we just have to have it, you know, to be up to date. That’s why we want to sell the chotchtkies in the chotchkie store online, cause we’re pretty sure people might buy [...]

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How You Buy Determines How Much You Spend

November 17, 2009

Let’s face it. There is an expected experience when you purchase something expensive vs. something cheap. We as consumers expect to have the corners cut, the experience less than stellar, the packaging and perhaps even the contents compromised when we shop for extreme bargains. When we prepare to pay a premium we expect the entire [...]

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