Posts tagged as:

Admissions

A Pioneering Approach to College Admissions

January 20, 2012

This post was written by Marianne Amoss, Fastspot’s content strategist and resident writer.
What is the next generation of admissions marketing? And how can we integrate Web marketing and print marketing? These are questions that plague universities and colleges across the country, as they struggle with the cost and manpower required to keep materials updated and [...]

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Don’t Expect Your Audience To Do What You Want

January 5, 2010

We are often stuck seeing things from a singular perspective. For example, when I go to J.Crew’s website, they expect that I will start to identify myself based on my gender, the type of clothing I am looking for, the color and size I want, etc. They have organized their information and site navigation to [...]

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Being Vague on Facebook – An Admission Department’s Biggest Mistake

December 1, 2009

I am going to make a simple recommendation which I suspect will have a radically positive transformation on any higher ed’s Facebook fan page that is Admissions-oriented. If your Facebook page is specifically for Admissions—SAY SO!
To really set the mood, ask a few friends or students to post some questions, typical “prospective student” questions. After [...]

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