From the category archives:

Usability

Don’t Expect Your Audience To Do What You Want

January 5, 2010

We are often stuck seeing things from a singular perspective. For example, when I go to J.Crew’s website, they expect that I will start to identify myself based on my gender, the type of clothing I am looking for, the color and size I want, etc. They have organized their information and site navigation to [...]

Read the full article →

How You Buy Determines How Much You Spend

November 17, 2009

Let’s face it. There is an expected experience when you purchase something expensive vs. something cheap. We as consumers expect to have the corners cut, the experience less than stellar, the packaging and perhaps even the contents compromised when we shop for extreme bargains. When we prepare to pay a premium we expect the entire [...]

Read the full article →

New York Times – Email Fail

November 4, 2009

I am constantly annoyed by the prominent advertising the New York Times places in their email newsletters.
I understand that these newspapers need to generate ad revenue, but you would think someone with the prestige of the NYT would find a more elegant and less obtrusive way to do it for those of us who invite [...]

Read the full article →

Next Entries →