July 26, 2010
If you want, you can make the simplest task the most complicated waste of time imaginable with almost a guaranteed outcome of non-completion. Now why on earth would we choose to do this? Well, there are a few reasons we tend to do this, and hopefully by identifying them early, you can avoid them and [...]
Read the full article →
April 15, 2010
“Great ideas often receive violent opposition from mediocre minds.” – Albert Einstein
Clients often ask me if we test designs. I usually say no. This is different than usability testing, which has its merits. Unless we are testing for very specific things like, “Can you find where the search box is?” or “Where would you [...]
Read the full article →