Let’s face it, your reputation, the work you do, the products you produce, your relationships, the PR your company gets, the awards you win – these things matter much more than the number of Facebook fans you have, or Twitter followers, or even commenters on a blog. The truth is that people don’t discover you on social media. They discover you in real life and then seek to strike up points of connection through social media vehicles.

Once they’ve decided to commit to these additional forms of connection, it’s your duty to provide good content, not annoy them, be genuine, and engage as possible and necessary. They may unfollow or unlike, or they may decide they enjoy your content – but that’s about as far as your social media persona will go in terms of really influencing your potential clients. The best you can hope for is that it will keep your company’s name (or yours) top of mind.

I can tell you that after being heavily involved in social media for several years, we have never gotten work directly from being found in these networks. We have solicited for job openings, or for feedback on blog posts, or to share good news. Yet, never has someone said, we discovered your company thanks to Twitter, and now we want to hire you. I will tell you that we’ve had many clients call and say they heard about us from the Webby awards, or read about us in Communication Arts. In a majority of cases though, they call and say they saw something we did, and liked it, or another company recommended us. To me, these are the best kinds of new business leads to get.

So don’t get confused about how important all this social media stuff is. It’s great for you to be there once someone has heard about you and wants to take the relationship to the next level, but it’s the work you do in real life that matters most.

What do you think? Can social media be the first conduit in a business relationship? And for goodness sake, if you’re a client and you initially learned of us through social media – let me know so I can rewrite this post! For now, this is my story and I’m sticking with it.

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I was pretty darn excited when I got a scholarship offer to attend the Cleveland Institute of Art (CIA), and even more excited when I made the life changing decision to actually go there versus the safer route of a liberal arts college with a strong studio arts program (my anticipated course of action). Once I decided, I was all in. I made the most of my education and of every opportunity I had, and when I graduated, I felt very strongly about the place that had fostered all that learning and growth.

It’s not hard to find me, or other grads from CIA. We are out and about on Facebook, Twitter, Flickr, YouTube. We don’t have organized events like reunions or get-togethers (you know, artists hate that kind of crap), so we depend on the occasional alumni magazine or email blast from the school to know what is going on. And, during fits of nostalgia, I will visit the website and look for areas where I can connect with past alumni, check that my info is up to date, or even see if there are ways I can stay involved with CIA. Sadly, my knocks at the door are left unanswered.

If I feel more like an afterthought then a critical brick in the foundation – I will go away.
If I feel more like an output instead of a family member – I will go away.
If you come at me out of nowhere, with your open hand asking for my money – I will go away.
If you express no interest in my successes, and in ways I might be able to support you – I will go away.
If you seem confused and indecisive as to who you are – I will go away.
If you don’t cherish your community of graduates – we will all go away.

I see amazing stories of success and perseverance, of growth and insight, posted daily by my classmates on Facebook and elsewhere online. It’s a damn shame that my undergrad isn’t more involved in connecting with us, sharing our stories, seeing what the end result has been from our years at art school. But it’s OK, I stopped caring a long time ago, and I went away.

Are you an organization or school trying to reconnect with your alumni? Here’s how to start.

1. Know your stuff. If you are responsible for engaging with alumni, you better start studying and researching. Find out who were the top grads, who went to live in foreign countries, who was stirring up stuff during school. What was going in in 1990? If you don’t know, you better start figuring it out.

2. Listen! Set up your Google alerts, your Tweet Deck columns, your hashtag monitors and see what people are saying. Then, respond and join the conversation. Of course, avoid inflammatory situations, but if there are things you can add to, find interesting, or want more info about, engage!

3. Ask for help. Use your networks to expand your audience. Don’t try to do it all alone, get your networks to help by spreading the word, directing others to you, and providing information.

4. Start a dialogue. Sure most of you probably already have your Facebook and Twitter pages and accounts (what you don’t? Go do that now!), but how often do you engage with your “fans and followers” in conversation? Start out by typing “Hello Alumni! What is everyone up to these days? Send us your stories so we can brag about you!” If you hear crickets, try again – and get more and more specific until you start getting responses. Still crickets? Seed your Facebook page with responses. Ask questions some of your most recent alum or even current students can answer or respond to, and get the ball rolling. After all, no one likes to go first.

5. Lastly, keep it up. If you don’t have someone dedicated to fostering these relationships at your institution, you are already behind the eight ball. This should be a daily occurrence, on multiple networks and in a variety of engaging and authentic manners. Not only on social networks like Facebook, but on blogs, features brought into your own Website, the development of alumni portals where classmates can reconnect in meaningful ways, sharing of success stories, announcements on Twitter. Celebrate your alumni and the community it represents.

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I was invited to be a guest on National Public Radio recently to discuss the topic of Clay Shirky’s newest book, Cognitive Surplus: Creativity and Generosity in a Connected Age, with Clay and host Dan Rodricks on WYPR.

We discuss why people are giving up television for online digital activities that pool their intellect, energy and time, and how that is changing the world we live in. From lolCats to the oil spill, people are connecting online to form communities and becoming more engaged, especially when you compare it to the amount of time we all spent passively watching the televised sitcoms of the 70s and 80s.

Have a listen and feel free to share your thoughts on the topic – its definitely not a dull one! Click the link to listen to theMP3 of Tracey Halvorsen and Clay Shirky on Dan Rodrick’s Midday Show on NPR.

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Fastspot is a huge proponent of having a consistent brand and presence in all arenas.  As such, we have implemented custom branded email signatures.  Our preferred email client is Mac Mail app and we’ve found that, while these signatures are professional and polished-looking, the process of installing/implementing them is nothing sort of a multi-step nightmare.  We’ve switched up our signatures around five times in the last couple of years, so I’ve become the unofficial Fastspot e-signature expert.  Here is the process, broken into as few steps as possible (bear with me):

1. Create an HTML signature.  Our goal was to integrate our logo and the color scheme from our branding while also adding links and icons to our various social media outlets.  We experimented with background images vs. in-line images and ended up finding that in-line images are more compatible across the various email clients and Web mail services, such as Gmail.
2. Open the HTML signature file using Safari.
3. Choose Save As… from the Safari File menu.  Save the file as a .webarchive format.  This is the format Mac Mail app uses for signatures.  For the sake of these instructions, I will call this file “signature.webarchive”.
4. Open Mail Preferences.  Choose the Signatures panel. All Signatures is the default view; you will see your email account(s) and various numbers of signatures assigned to each listed below that.  I have four different email accounts filtering into Mail, so I have four signatures total and one default signature assigned to each account.
5. Click the plus sign to add a new signature and title it whatever you like.  I will call this file the Mail signature file.
6. Close the Preferences window and Quit Mail.
7. Copy your signature.webarchive file.
8. Go to your Library>Mail>Signatures folder in Finder.
9. Paste the signature.webarchive file into the Signatures folder.
10. Find the new signature file you created in Mail Preferences, the Mail signature file.  Mail creates signatures with non-sensical alpha numeric names.  To find the file you just created, find the one whose creation date is “Today”.
11. Copy the alpha numeric name of the Mail signature file. Rename that file whatever you like.  I tend to use the keystroke Command+X to cut the title and then rename the file “X”, as well.  You can delete this file if you like; you will not be using it again.
12. Rename the signature.webarchive file to the alpha numeric name you just copied.  Just paste the name in place.
13. Open Mail Preferences. Go to the Signatures panel.
14. Click and drag the new signature to your email account in the left column. This assigns the new signature to that email account.
15. Click the email account in the left column. Use the Choose Signature drop down at the bottom of the window to assign the new signature as the default for your account.
16. Close Mail Preferences.
17. Open a new email message.  The new signature should appear automatically in the new email composition window.

Simple, right? Only 17 steps for a professional and cohesive look for your company. Okay, so it’s not “easy”, but when the majority of your communication happens via email, it is fully worth the effort.

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Do you hide at home because you are afraid if you step outside someone will mug you? Do you avoid public places in fear of falling victim to a random crime? Do you lower your eyes and walk quickly past strangers in hopes they will not see you, and not verbally attack you? If you answered yes to these questions, then by no means should you join Facebook, create a Twitter account or start a blog.

You must be ready to engage in dialogue in order to be part of what everyone is calling social media. Part of that process does involve opening yourself up to negative comments, or even hate speech. Surprisingly, people behave online much as they do in real life, preferring to stay positive and be kind. However, there will always be a few people who will look for opportunities to attack, or complain, or take things personally, or to criticize in order to make themselves feel better. Tactics for dealing with haters was nicely covered by Tim Ferriss and I recommend you take a look, and remember, we all have to deal with it. If we all refuse to be afraid or to acknowledge the few who seek to intimidate and bully (usually anonymously which I find ironic), then we will all be part of forward positive progress.

My favorite tip from Ferriss is actually a quote from Colin Powell, “Trying to get everyone to like you is a sign of mediocrity”.

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I am going to make a simple recommendation which I suspect will have a radically positive transformation on any higher ed’s Facebook fan page that is Admissions-oriented. If your Facebook page is specifically for Admissions—SAY SO!

To really set the mood, ask a few friends or students to post some questions, typical “prospective student” questions. After all, no one likes to go first. Then, make sure you specifically indicate in any places where you refer to the Facebook page that it is the “ADMISSIONS” Facebook page.

Want to see an example of a school that is doing things right? Take a look at Savannah College of Art and Design’s SCAD Connect Page (http://scad.edu/connect/), notice the “Connect With Us” tabs and links at the bottom of that page—and how the Admission Facebook link is number one. They then provide links to all their other Facebook presences, but it’s clear if you click on the Admission link, you are going to get the Admissions-oriented Facebook page.

The final proof that this is working well for them? Check out all the prospective students asking questions about applying to or attending SCAD on their Facebook page. And equally as important, check out how responsive the SCAD team is in answering their questions.

To me, this is an obvious and simple clarification that can have a big impact on how your institution leverages social media in achieving its admissions goals.

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UMBC took a huge risk with the social media aggregator Website be.umbc.edu, which is part of the College.Be campaign created by Neustadt Creative Marketing.

Not only is it completely uncensored, it is an immediate and direct view into what the community of UMBC is like for any prospect who cares to visit the site. And for students, it’s a way to connect with an exclusive and limited community, but with the thrill of knowing your actions are being watched by strangers. This notion is something which, if you didn’t grow up with it, seems terrifying. For digital natives, it’s expected.

Imagine what might happen if something were to run amuk on campus? This would be the instantaneous spot to see and hear all, with no PR spin, no pretty pictures, just raw thoughts and reactions from the students. I LOVE it! Of course, UMBC is clearly blessed with a surprisingly outstanding community of thoughtful students who are encouraged to be themselves. I have worked on many higher ed projects over the years, but this is the first one that I can honestly say has convinced me that they should be on my kid’s college list (if I had a kid).

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Fastspot works with a number of higher education clients and the topic of social media and marketing is a hot one. On one hand, many higher educational institutions are scared pantless of the notion that content might be getting created that they can’t control. They are very used to being tight-handed when it comes to their own marketing materials. But then, social media arrived. Obvious culprits like Facebook and YouTube made it very easy for students to post embarrassing or less-than-”academic” content to share with the world; or, worse yet, hijack what might appear to others as the “official” school Facebook page. Then even more sinister sites like StudentsReview.com and College Prowler came on the scene, promoting student reviews. All of a sudden, it didn’t really matter if colleges and universities thought social media was something beneath them—it was something they couldn’t ignore.

Here is what some schools are forgetting: Your brand, your reputation, the overall impression people have of you is comprised of many things. If I go to a party, get drunk, cause a scene, break expensive things, and offend people, then I will have tarnished my reputation, my personal brand. And, likewise, if I hear that a story is circulating about my antics at the party, I will know that I may meet people who have now formed an opinion about me based on that story. So, I manage my reputation by acting in a way that I feel best reflects who I am and how I want others to perceive me, even people I haven’t met yet. And here’s the real kicker: If I do go out and act inappropriately or embarrass myself, chances are that word will spread fast thanks to the social media networks that are becoming embedded in our daily realities. It’s not only words that are spreading; I should probably expect photos and videos to accompany the posts spreading like wildfire through my social networks about my less-than-optimal activities.

The above situation in corporate situations is called “crisis”. Many PR agencies sell “Crisis Management” services to help these companies deal with bad news in a proactive manner. This is very important for companies; they need to show their board, their stock owners, and the public that they are aware of the realities facing them, and are addressing them head on. However, higher education—especially top tier institutions—face an interesting dilemma. Since part of their appeal to those top-tier-seeking students is their selectivity, the last thing they want to do is advertise any bad news or address any unsavory situations. This creates a predicament: Do schools acknowledge difficult situations, or do they try to ignore them and keep up a good front? Regardless of the decision, schools need to recognize that others outside of their control will be speaking of it whether they like it or not. In my opinion, this makes the case for embracing all the realities—the good, the bad, and the ugly.

Talking heads: Twitter avatars courtesy of fixoutlook.com, a Twitter-driven social site.

Now we arrive at the question: How do we embrace the realities being posted about us on these social media networks? Do we create a brochure talking about our Facebook page in hopes prospective students will become fans and get our take on things versus what they are finding elsewhere? Do we write long blog posts about things happening on campus with a positive slant? Do we hire a PR firm or advertising agency to help us spin things the right way?

None of those are the solution to the problem. The fact is, the people colleges and universities are seeking to communicate with are the very people who abhor direct marketing efforts, who can smell spam a mile away, who toss paper into the recycling bin with prickly disdain for the wastefulness of a mailer; all while juggling 20 text message conversations, checking their RSS feeds, commenting on a new video on YouTube, and posting to Facebook that they will not be applying to your school because you just ticked them off. Yes, the generation of the “entitled” and “self-righteous” may be one way to categorize this group. The other vantage point clearly shows a generation who places greater value on peer to peer networks, short blips of information, brands that put stories and reality in the forefront and embrace the “anti-marketing” approach. In the age of reality TV, social networks, blogger reporting, and instantaneous information sharing thanks to the newly-emerging real time sites like Twitter, a long winded page of copy about how great you are has a slim chance of getting any attention, let alone making a connection.

I was once given a very good bit of advice and some clever author made millions on this same tip when they published the book, The Secret. If you want something, ask for it. As a college or university, you undoubtedly have more fans than critics, especially if you consider not only current students, but also your faculty, staff and alumni. Chances are these fans are out there on campus right now, updating Flickr with some beautiful pictures they just took of their newly-decorated dorm room or of a speaker at commencement. Next, they are possibly shooting some video of friends at a party before they head off-campus for the summer. And most of them are probably posting their status, pictures or video to Facebook, YouTube or Twitter. With the exception of Facebook, you can see if my hypothesis is correct simply by going to these sites and searching for your institution’s name, then sorting the results by “most recent”. Amazing. All this great content is being poured out there on these networks, and most of it is probably benign, humorous or even flattering—it is, most importantly, real. Here lies the gold vein glittering in the mountain side. Now, how do you mine it?

Let me back up a bit and talk about Twitter. One of the reasons for Twitter’s meteoric rise to fame and popularity was due to the open platform on which it was developed. Any programmer can easily create their own app or Website, tweaking the way in which Twitter’s feeds are displayed and managed. Hundreds, if not thousands, of third party apps and Websites now jockey for a slice of this ever-expanding user group, and Twitter is happy to have so many dependents riding on its platform.

This idea isn’t new; it’s been a critical element in the success of earlier Websites like YouTube and Flickr. This concept of aggregation allows users to access, gather and arrange all this great content in any variety of ways which cut down on the need for redundant behaviors (like uploading videos to multiple sites; who has the time?), makes sharing content in multiple places easier (I update my status in Twitter and it feeds into my wall on Facebook), and helps users stay connected with an ever-expanding social network. I get comments on my video, my blog, my Facebook status, a new follower on Twitter and I know about them all thanks to my handy email alerts. I check my RSS reader to see if any new mention of my brand has appeared on Twitter, on a blog, anywhere on the internet. I review Google Analytics to see who was visiting my Website, what they were doing and how long they were doing it. Are you seeing the trend here? All this information, content, everything—its portable and malleable. And trust me, the companies who are winning the battle to have the most users on their sites are spending millions ensuring they keep them there—by giving them what they want.

So, the key is to ask your fans to keep doing what they are doing, but ask them to allow you access to certain parts and in certain ways. You are asking them to become ambassadors for you, empowering them to shape the future of the place they love so dearly by being their own “reality TV star”. Of course, you will be keeping a close eye as some ambassadors may get overzealous or misguided in their efforts, but you won’t tell them that. As you find the real gems in their mix, you will encourage them further by giving them a $100 Flip Cam to ensure they can make a video of graduation; highlighting their photos or blog posts; praising them for their witty status updates. And you use the power of these open networks to aggregate all this great content into your very own social media site. You’re saying to your prospective students, “Here, have an unfiltered, non-marketing, authentic and real look at who we are. If you like what you see, get in touch.”

They’re there browsing the photos being pulled in from Flickr and the newly-uploaded videos from YouTube, and considering following some of the students on Twitter who are posting interesting things. Guess what? You just tricked them into letting you market to them. Now you are speaking their language, giving them what they want, and staying out of the way. You are letting them decide to share a funny video within their own protected network of friends, comment on something they find interesting, or simply browse through the short, random, unmediated blips of data which form their opinion of you. You have the confidence of knowing you do in fact have some control over what has made it to the site, while also knowing these visitors are now less likely to seek that kind of user generated content out on their own. Why bother? It’s just been served up to them in one convenient location.

Note: Facebook is one gigantic exception to this scenario due to their limited accessibility to outside programmers. However, they are slowly moving towards a more open network as a necessity to stay as relevant as newly-emerging networks such as Twitter. We hope to be pulling in Facebook profile data, wall posts and photos in a matter of months.

So, we propose this to our higher education clients: Are you giving your prospectives what they want? If not, we suggest you get in touch, we have lots of ideas to share with you on how to go about doing this. And, make haste as you read this because another photo or tweet or video that may be painting your institution in a less than vibrant palette is probably making the rounds out there somewhere.

Here are two sites that are using user generated content to promote their own marketing agendas:
Sharpie
Baltimore City
We expect to be adding to this list soon, and if you have any great examples please let us know!

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The first step is to set up a Twitter account and username. (You hopefully already know you do this at Twitter.com) Your username should reflect your organization and you should include all of the requested information within the “Settings” fields. Make sure you include an email address that is monitored; you will receive email notifications of new followers and any direct messages (private messages) you receive at this address.

Make sure you include the link back to your Website and the copy in the “One Line Bio” field that explains who you are and the purpose of your Twitter account; this can also be your organizational one line bio. Here is a critical reason why you should ensure your bio info and picture are unique: When you follow someone, they will see you in their list of “Followers”; all they will see is your username, real name, and picture. If they hover their mouse over your username, they will be able to take a quick look at your one line bio and this usually prompts them on whether they will follow you back or not. If you don’t share information about who you are, people will be less likely to want to follow you back, or even follow you at all.

If you choose, include your real name and upload a portrait vs. a logo. There are some studies supporting the notion that people prefer to make a personal connection as compared to following a corporate presence. Also, customize your profile. Don’t leave the default Twitter visual settings—picture, design, colors, etc.—in place.

Managing Twitter

Whoever is managing your Twitter account should be willing to “tweet” several times a week at the very least on topics related to your organization and area of focus. Ideally, you should contribute useful content, links of interest, upcoming program or event information, etc., as often as possible. The more content you contribute, the more likely you are to gain visitors who may be searching for words included in your tweets or simply watching the public timeline. You will also appear more “active” to a prospective follower, which will encourage not only more followers but “retweets”. Remember, Twitter is quickly becoming a search resource, so the more content you have out there and the more your content is “retweeted”, the more likely you are to grow your audience.

The person managing the Twitter account should also be available to answer questions and should browse Twitter’s search engine (http://search.twitter.com) for any mention of your non-profit or other related topics. It is important to keep the account active so potential followers will feel that they will get interesting posts and answers to their questions. We recommend you check your Twitter account for posts directly to you in the form of public tweets or private messages. You will also be able to see in the @username listing if anyone has mentioned your twitter account in a message to another Twitter user. If you see anyone mentioning you, make sure you follow the contributor or reply to a question they may be asking.

Twitter protocol is rather vague, but here are some good rules to follow: If someone follows you, follow them back; however, when you review your followers, we recommend you take a close look at each follower’s bio (by hovering your mouse over their username in your “Followers” list on the Twitter.com Website). Make sure they aren’t a spammer or completely unrelated to your organization. Follow anyone that seems to be a legitimate person or organization. You can always opt to “Unfollow” them anytime in the future or block them if they become a pest.

Twitter Tools and Applications

There are many useful Twitter desktop and mobile applications which make the service even more powerful than it is in the twitter.com browser experience. Consider using TweetDeck for your desktop application. If you are using a BlackBerry or iPhone, try out different apps until you find one you like. TweetDeck lets you spread out all of your messages and replies and sort those you follow into categories, which makes staying up on the posts much easier.

TweetLater.com lets you set tweets up to be automatically sent out over the coming hours and days. It’s a very useful Website if you are going to be traveling or want to enter a batch of tweets but not have them all go out at the same time—something we don’t recommend doing, as you will annoy your followers by taking up the entire browsing space with all of your posts.

I am a big fan of Twittelator Pro on my iPhone, but have heard great reviews of other iPhone Twitter apps, as well. Each has its pros and cons; try a few of the free versions out and see which one suits you best.

Another tip and perk to using an application like TweetDeck is the built-in URL shortening functionality. This will automatically shorten long links to be more Twitter-friendly and take up less space. Additionally, Twitter apps usually include tools for embedding pictures in your posts. Most studies show that tweets most likely to be clicked on, generate followers or get retweeted include links or pictures. The Website Bit.ly (http://bit.ly/) also allows you to create shorter URLs, as well as track your click through rates.

Twitter for Marketing and Promotion

Here are some great ways to consider using Twitter to promote your marketing and communication initiatives—and grow overall awareness of your non-profit.

Generate traffic. Twitter can be used to get traffic to your Websites or the sites of partner organizations. If you ask your Twitter friends to tweet about it (“retweet”), the message will spread faster and further as other active users pick it up.

Remember, don’t be afraid to join the conversation. If you see someone asking a question or asking for advice, jump in! Also, if you want your message to be spread, ask users to retweet it for you. Usually, if you end your post with “Pls RT” (RT meaning “retweet”) and keep your original post short enough to make the RT easy, you will get your post spread to more readers.

Tip: Since each tweet is limited to 140 characters, if your original post is 135 characters and you ask people to retweet it for you, their newly-created message will automatically be too long. retweets append the post with “RT@yourusername” included to give credit back to the original poster. So, keep it short and sweet!

Help generate interest in fund raising. If you are running any kind of contest, give away, etc., Twitter can be a great way to spread the word.

Hire People/Find Volunteers. Need a new employee, freelancer, intern or volunteers? Send out a message asking for recommendations or resumes or send out a link to your site with more information on the open positions. This is a very quick and easy way to find good potential matches for your staffing or volunteer needs.

Get Feedback. Need an impromptu focus group? Send out a message asking for advice and you’ll receive replies from other users. This is especially effective if you offer an incentive, like a free T-shirt to the tenth person who replies, etc..

Networking. Twitter can be used as a great platform for you to interact with other like-minded people and organizations. It can be used to establish relationships which you may call upon in the future for a variety of needs.

Real-Time Event Updates. Organizations can use Twitter as a means to inform event participants and announce latest event happenings/changes. Use hashtags (#) as ways to universally tag and group tweets in one place.

Tip: Hashtags can be anything you want to make them so, if you are hosting an event called “Give Our Non-Profit Money”, you can add “#gonpm” to every tweet and your followers or fellow tweeters will be encouraged to do the same for any related tweeting. Then, clicking on that hashtag within any tweet will take the user to a listing of all of the tweets including that hashtag. It’s a quick easy way to group tweets so other readers can follow along with the thread or event postings.

Find people who need you. Twitter can be used as a means to find potential resource recipients online. Do a search for keywords related to your non-profit on Twitter Search and then follow those users.

Twitter Resource Links

Morning News article on Twitter Etiquette: http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14_ways_to_use_twitter_politely.php

Another great site for Twitter information on getting started: http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/

Cold Kiwi posted “The Top 15 Reasons to Use Twitter” and they cover many of the benefits Twitter provides: http://larrison.blogspot.com/2008/01/top-15-reasons-to-use-twitter.html

http://cutedogtheory.wikispaces.com/

http://www.socialmediaexplorer.com/2009/01/05/social-media-target-strategies-for-a-better-2009/

http://www.toprankblog.com/2008/03/social-media-marketing-strategy/

http://www.twitip.com/whats-in-it-for-your-followers-how-to-be-a-useful-on-twitter/

http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

Have some other useful tips for non-profits or are you a non-profit using social media in new and successful ways? Let us know by adding a comment to this post!

You can follow me here. See you on Twitter!

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