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A Pioneering Approach to College Admissions

January 20, 2012

This post was written by Marianne Amoss, Fastspot’s content strategist and resident writer.
What is the next generation of admissions marketing? And how can we integrate Web marketing and print marketing? These are questions that plague universities and colleges across the country, as they struggle with the cost and manpower required to keep materials updated and [...]

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Why Documentation Is Important

January 11, 2012

When documentation is a recording of a strategic and creative process focused on clearly outlining issues, goals, recommendations and guidelines, and created in a way that empowers collaboration and revisions in the future, it is one of the most important phases of any project.

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What makes a good Content Management System (and why we built our own)

November 2, 2011

Re-posting this article due to lots of discussion lately – let us know what you think!
Before clients see BigTree CMS, Fastspot’s proprietary content management system, they often ask us why we built our own when there are so many out there that we could have simply used. When they ask me, I usually picture this. I [...]

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When Asking for Online Donations, Think Like a Pizza Shop

August 8, 2011

Seriously, have you seen Pizza Hut’s site lately? Or their apps? They make ordering a pizza about as easy as sitting down on the couch. They make it so easy you’d be crazy not to order a pizza from them, or get distracted halfway through and never complete your order, or decide it’s a pain [...]

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The Nutritious Content Revolution

June 7, 2011

Just as Americans have finally started caring more about what they put inside their bodies than what they cover them up with, Website teams are finally caring more about what they are saying than what things look like. Let’s face it: Healthy eating, and healthy content, takes work. It’s much easier to roll into a [...]

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The Culture of “Fun”

December 15, 2010

I think Fastspot is one of the best places to work, and I believe most of my coworkers would agree with me. Why? It’s actually not because of the great clients we have, or how creative our work is, or how many Webbys we have on our shelf. It is about how much fun we [...]

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The First Impression

November 9, 2010

Those first few moments of interaction between you and a prospective client matter more than you can imagine. Everything you do in this critical early phase of your project development is important and will likely determine your success or failure. This post focuses on some of our methods for ensuring that initial contact is positive, [...]

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Creating a Great Presentation

September 3, 2010

There are lots of good posts out there on how to give a great presentation, but how do you put a good one together? How do you take your audience on a ride with your content even as you are hula-hooping and doing all your other best saleswomany tricks to give it enthusiasm, conviction and [...]

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Confidence or Stupidity?

August 4, 2010

I have noticed recently that in certain situations I am presented with someone who is clearly wrong, but has the kind of confidence normally reserved for brain surgeons. Not only do they exhibit extreme confidence regarding an issue they either know nothing about or are coming at from the wrong direction, but they seem predisposed [...]

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Less is Best

July 26, 2010

If you want, you can make the simplest task the most complicated waste of time imaginable with almost a guaranteed outcome of non-completion. Now why on earth would we choose to do this? Well, there are a few reasons we tend to do this, and hopefully by identifying them early, you can avoid them and [...]

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