From the category archives:

Marketing

How Apple’s Tablet Will Change the Game

January 27, 2010

We are only a few short hours away from Apple’s much anticipated announcement of a tablet. I don’t care what you think about the price, the usefulness, the features – it’s going to change the game… again. Where the iPhone has changed the game of handhelds, the tablet will fill the void currently occupied by [...]

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A Hysterical and Memorable Holiday Greeting

January 5, 2010

One thing I hate is being boring. Or predictable. Or ordinary. When we decided to create a holiday greeting to send out to clients, friends and colleagues, we didn’t want to fall into the dreaded categories listed previously. Amber Shriver, Fastspot’s Interactive Design Director, came up with this idea of the Fastspot Olympics. I did [...]

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Being Vague on Facebook – An Admission Department’s Biggest Mistake

December 1, 2009

I am going to make a simple recommendation which I suspect will have a radically positive transformation on any higher ed’s Facebook fan page that is Admissions-oriented. If your Facebook page is specifically for Admissions—SAY SO!
To really set the mood, ask a few friends or students to post some questions, typical “prospective student” questions. After [...]

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How You Buy Determines How Much You Spend

November 17, 2009

Let’s face it. There is an expected experience when you purchase something expensive vs. something cheap. We as consumers expect to have the corners cut, the experience less than stellar, the packaging and perhaps even the contents compromised when we shop for extreme bargains. When we prepare to pay a premium we expect the entire [...]

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Social Media Marketing for Higher Education

June 26, 2009

Fastspot works with a number of higher education clients and the topic of social media and marketing is a hot one. On one hand, many higher educational institutions are scared pantless of the notion that content might be getting created that they can’t control. They are very used to being tight-handed when it comes to [...]

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Twitter for Non-Profits

January 8, 2009

The first step is to set up a Twitter account and username. (You hopefully already know you do this at Twitter.com) Your username should reflect your organization and you should include all of the requested information within the “Settings” fields. Make sure you include an email address that is monitored; you will receive email notifications [...]

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