From the category archives:

Marketing

A Pioneering Approach to College Admissions

January 20, 2012

This post was written by Marianne Amoss, Fastspot’s content strategist and resident writer.
What is the next generation of admissions marketing? And how can we integrate Web marketing and print marketing? These are questions that plague universities and colleges across the country, as they struggle with the cost and manpower required to keep materials updated and [...]

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Why Different Isn’t Always Better – Thoughts on Drake University and Stamat’s “D+” Campaign

October 1, 2010

I was going to write a post about the recent campaign Stamats created for Drake University, but most relevant points have already been made in the media. It’s an interesting discussion with no clear cut lines, and it brings up the question of how in touch we are with our teenage target audiences? Stamats makes [...]

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Making a Killer Portfolio

August 25, 2010

OK, so you’ve got all your amazing projects completed, your client list reads like a who’s who of desirable business and now it’s time to show off all your talent and hard work. Or, more realistically, you’ve got a few gems, a few that need to be in there because they show you can do [...]

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Ignore Your Alumni and They Will Go Away

June 22, 2010

I was pretty darn excited when I got a scholarship offer to attend the Cleveland Institute of Art (CIA), and even more excited when I made the life changing decision to actually go there versus the safer route of a liberal arts college with a strong studio arts program (my anticipated course of action). Once [...]

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Denote for Good, Not Evil

May 26, 2010

We created Denote, a tool to allow for the communication on live sites between client and vendor. It’s up to you to use it for good, not evil.

Denote For Good, Not Evil from TraceyHalvorsen on Vimeo.
Tweet This

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When Awards Matter

May 7, 2010

People often ask me how we market our services at Fastspot. Do we take out ads? Do we purchase booths at trade shows? Do we sponsor events and give away trinkets? Nope – none of that.
We market our services by doing great work for clients who appreciate it. That combo often goes on to win [...]

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A SXSW Recap – Tracey Halvorsen Talks “Failures”

March 18, 2010

Our panel “We F*cked Up. Now What. Exploring Failure, Together,” with friends from Happy Cog and Wil Reynolds of Seer Interactive went great last weekend at the South by Southwest Interactive (SXSWi) conference. I won’t say I wasn’t nervous, we were in a HUGE ballroom at the Austin Convention Center, easily seating [...]

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Exploring Failure – Part 4 (Failure Sucks)

March 11, 2010

As my final post in preparation for my upcoming panel at SXSW, “We F*cked Up. Now What. Exploring Failure, Together,” with our pals at Happy Cog and Wil Reynolds of Seer Interactive, I bring you “Failure Sucks”. Listen folks, there are just going to be some times when there is no rainbow after the storm, [...]

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Exploring Failure – Part 3 (Smells Like Failure)

March 9, 2010

Here is part three of an ongoing series exploring failures in preparation for my upcoming panel at SXSW, “We F*cked Up. Now What. Exploring Failure, Together,” with our pals at Happy Cog and Wil Reynolds of Seer Interactive.
In this post, I am considering this question:  Can you smell failure coming?
You should watch for red flags [...]

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Exploring Failure – Part 2 (Failure is the New Success)

March 8, 2010

I was reading about Van Halen’s brown M&M® line item in their contract and being reminded of how brilliant it was. For your reference – wikipedia provides the following explanation:
Van Halen had a notable effect on the modern rock music tour with their use of the concert technical contract rider. They were one of the [...]

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