From the category archives:

How To

Rules for Creating Compelling Website Content

May 24, 2011

Here are the golden rules to live by when creating content for your website.
Your content is NOT for you. Make sure it IS for the people who are visiting your website.
Don’t be boring. When did boring ever win out over entertaining?
Provide clear pathways to the information. If you refer to something in your content – [...]

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The First Impression

November 9, 2010

Those first few moments of interaction between you and a prospective client matter more than you can imagine. Everything you do in this critical early phase of your project development is important and will likely determine your success or failure. This post focuses on some of our methods for ensuring that initial contact is positive, [...]

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Creating a Great Presentation

September 3, 2010

There are lots of good posts out there on how to give a great presentation, but how do you put a good one together? How do you take your audience on a ride with your content even as you are hula-hooping and doing all your other best saleswomany tricks to give it enthusiasm, conviction and [...]

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Making a Killer Portfolio

August 25, 2010

OK, so you’ve got all your amazing projects completed, your client list reads like a who’s who of desirable business and now it’s time to show off all your talent and hard work. Or, more realistically, you’ve got a few gems, a few that need to be in there because they show you can do [...]

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Custom Branded Email Signatures Made Simple (sort of)

May 27, 2010

Fastspot is a huge proponent of having a consistent brand and presence in all arenas.  As such, we have implemented custom branded email signatures.  Our preferred email client is Mac Mail app and we’ve found that, while these signatures are professional and polished-looking, the process of installing/implementing them is nothing sort of a multi-step nightmare. [...]

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