From the category archives:

Door2

Being Vague on Facebook – An Admission Department’s Biggest Mistake

December 1, 2009

I am going to make a simple recommendation which I suspect will have a radically positive transformation on any higher ed’s Facebook fan page that is Admissions-oriented. If your Facebook page is specifically for Admissions—SAY SO!
To really set the mood, ask a few friends or students to post some questions, typical “prospective student” questions. After [...]

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Don’t Let Technology Lead Your Interactive Marketing

September 2, 2009

In this post I am questioning the rationale behind online marketing or communications initiatives being directed or controlled by technology oriented guidelines.
Face it, today technology can do whatever we want or need it to do. And one of it’s primary roles is to act as a facilitator for a message. So why would we [...]

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