From the category archives:

Development

A Pioneering Approach to College Admissions

January 20, 2012

This post was written by Marianne Amoss, Fastspot’s content strategist and resident writer.
What is the next generation of admissions marketing? And how can we integrate Web marketing and print marketing? These are questions that plague universities and colleges across the country, as they struggle with the cost and manpower required to keep materials updated and [...]

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The Making of a New Online Museum

November 11, 2011

When the Walters Art Museum in Baltimore Maryland approached Fastspot to help solve one of its core challenges, allowing online visitors to browse its collection of works, we jumped at the opportunity. Here is a recap of some of the hurdles, surprises, successes, and failures that we encountered during the course of the project, with [...]

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How to Tackle a Content Audit

June 16, 2011

The following post was written by Fastspot’s User Experience Director, April Osmanof, who has single-handedly wrangled in some of our nastiest cases of content hoarding. Here are her thoughts on the content audit / strategy process.
How to Rein in an Expanse of Web Content
A lot of our clients are longstanding, large institutions and associations. By [...]

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The Nutritious Content Revolution

June 7, 2011

Just as Americans have finally started caring more about what they put inside their bodies than what they cover them up with, Website teams are finally caring more about what they are saying than what things look like. Let’s face it: Healthy eating, and healthy content, takes work. It’s much easier to roll into a [...]

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Rules for Creating Compelling Website Content

May 24, 2011

Here are the golden rules to live by when creating content for your website.
Your content is NOT for you. Make sure it IS for the people who are visiting your website.
Don’t be boring. When did boring ever win out over entertaining?
Provide clear pathways to the information. If you refer to something in your content – [...]

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Denote for Good, Not Evil

May 26, 2010

We created Denote, a tool to allow for the communication on live sites between client and vendor. It’s up to you to use it for good, not evil.

Denote For Good, Not Evil from TraceyHalvorsen on Vimeo.
Tweet This

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Top 9 Productivity Apps / Services for Web Design Agencies

May 11, 2010

In the spirit of showing appreciation, I am going to list the things we can’t live without here at Fastspot. These are applications or services that save us time and money, and make us look better at what we do. Author Disclaimer Alert! Two of the apps I mention are Fastspot creations, if that bugs [...]

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Are You Prepared for Mobile Visitors?

April 6, 2010

A quick look at your Google Analytics will tell you if you are already late to the game. It is actually shocking how often mobile devices are being used to access Websites these days – just look at the stats on one of our client’s websites.

An example of how we have dealt with mobile issues [...]

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What Makes a Good Content Management System?

November 2, 2009

I get asked this question often by clients, colleagues and friends. My answer is always based on what your exact needs are, and most importantly how equipped you are to support a system requiring in-depth technical experience. Then of course there is the budget issue – CMS systems can range from free to hundreds of [...]

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Don’t Let Technology Lead Your Interactive Marketing

September 2, 2009

In this post I am questioning the rationale behind online marketing or communications initiatives being directed or controlled by technology oriented guidelines.
Face it, today technology can do whatever we want or need it to do. And one of it’s primary roles is to act as a facilitator for a message. So why would we [...]

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