From the category archives:

content strategy

Why Documentation Is Important

January 11, 2012

When documentation is a recording of a strategic and creative process focused on clearly outlining issues, goals, recommendations and guidelines, and created in a way that empowers collaboration and revisions in the future, it is one of the most important phases of any project.

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When Asking for Online Donations, Think Like a Pizza Shop

August 8, 2011

Seriously, have you seen Pizza Hut’s site lately? Or their apps? They make ordering a pizza about as easy as sitting down on the couch. They make it so easy you’d be crazy not to order a pizza from them, or get distracted halfway through and never complete your order, or decide it’s a pain [...]

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Your Website is a Party! Who is on Your Guest List?

July 12, 2011

The other day, as I was sitting in a presentation where major project findings were being shared, the subject of Website visitors came up. One of the members of the client side team stated that it would be almost impossible to implement the findings and recommendations into anything cohesive, because that would mean setting a [...]

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How to Tackle a Content Audit

June 16, 2011

The following post was written by Fastspot’s User Experience Director, April Osmanof, who has single-handedly wrangled in some of our nastiest cases of content hoarding. Here are her thoughts on the content audit / strategy process.
How to Rein in an Expanse of Web Content
A lot of our clients are longstanding, large institutions and associations. By [...]

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The Nutritious Content Revolution

June 7, 2011

Just as Americans have finally started caring more about what they put inside their bodies than what they cover them up with, Website teams are finally caring more about what they are saying than what things look like. Let’s face it: Healthy eating, and healthy content, takes work. It’s much easier to roll into a [...]

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Rules for Creating Compelling Website Content

May 24, 2011

Here are the golden rules to live by when creating content for your website.
Your content is NOT for you. Make sure it IS for the people who are visiting your website.
Don’t be boring. When did boring ever win out over entertaining?
Provide clear pathways to the information. If you refer to something in your content – [...]

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Don’t Let Technology Lead Your Interactive Marketing

September 2, 2009

In this post I am questioning the rationale behind online marketing or communications initiatives being directed or controlled by technology oriented guidelines.
Face it, today technology can do whatever we want or need it to do. And one of its primary roles is to act as a facilitator for a message. So why would we first [...]

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