From the category archives:

Business

The First Impression

November 9, 2010

Those first few moments of interaction between you and a prospective client matter more than you can imagine. Everything you do in this critical early phase of your project development is important and will likely determine your success or failure. This post focuses on some of our methods for ensuring that initial contact is positive, [...]

Read the full article →

Local Shmocal

October 25, 2010

I get calls and inquiries from clients all over the country, even occasionally outside the US. I am often asked how we work with long distance clients. What? Long-distance? You mean we can’t have in person breakfast meetings every Monday where we slurp Dunkin coffee and compare Gant charts? I can’t over negotiate the terms [...]

Read the full article →

Money Talk

October 14, 2010

Great post today by Greg Hoy from Happy Cog regarding project budgets – Bloodhounding Budgets. Budgets are never an easy topic to jump right into, and there are many stigmas we all carry when it comes to cash, especially us creative types. I remember when it was unheard of to wear anything other than salvation [...]

Read the full article →

Tell Me Why, Not How.

September 27, 2010

If you go see a medical specialist, you don’t tell her what to prescribe (ok well some of you might try), or what kind of physical therapy you want. You tell her what is wrong, what feels bad and you answer her questions. You give her the information and let her use her expertise to [...]

Read the full article →

Your First Clients Matter the Most

September 8, 2010

If you watch Derek Siver’s TED talk entitled “How to start a movement”, it becomes clear that the catalyst for a movement is the first fan.

This same theory applies to your clients. Your first clients take a big risk by being your first clients. They are willing to stick their neck out there and trust [...]

Read the full article →

Creating a Great Presentation

September 3, 2010

There are lots of good posts out there on how to give a great presentation, but how do you put a good one together? How do you take your audience on a ride with your content even as you are hula-hooping and doing all your other best saleswomany tricks to give it enthusiasm, conviction and [...]

Read the full article →

Making a Killer Portfolio

August 25, 2010

OK, so you’ve got all your amazing projects completed, your client list reads like a who’s who of desirable business and now it’s time to show off all your talent and hard work. Or, more realistically, you’ve got a few gems, a few that need to be in there because they show you can do [...]

Read the full article →

Sell What You Are Already Selling

August 6, 2010

Client calls and says – “So, Yeah – we really want some e-commerce on our site to sell some stuff. I figure we just have to have it, you know, to be up to date. That’s why we want to sell the chotchtkies in the chotchkie store online, cause we’re pretty sure people might buy [...]

Read the full article →

Confidence or Stupidity?

August 4, 2010

I have noticed recently that in certain situations I am presented with someone who is clearly wrong, but has the kind of confidence normally reserved for brain surgeons. Not only do they exhibit extreme confidence regarding an issue they either know nothing about or are coming at from the wrong direction, but they seem predisposed [...]

Read the full article →

Getting the Right Clients

July 28, 2010

Getting the right clients is about as important as it gets when you are talking long term success of an agency, and long term happiness of the people at the agency.
For example, we here at Fastspot don’t believe in putting together excessively long and redundant project documentation during our Discovery phase, chock full of boiler [...]

Read the full article →

← Previous Entries

Next Entries →