From the category archives:

Business

A Pioneering Approach to College Admissions

January 20, 2012

This post was written by Marianne Amoss, Fastspot’s content strategist and resident writer.
What is the next generation of admissions marketing? And how can we integrate Web marketing and print marketing? These are questions that plague universities and colleges across the country, as they struggle with the cost and manpower required to keep materials updated and [...]

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Why Documentation Is Important

January 11, 2012

When documentation is a recording of a strategic and creative process focused on clearly outlining issues, goals, recommendations and guidelines, and created in a way that empowers collaboration and revisions in the future, it is one of the most important phases of any project.

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What makes a good Content Management System (and why we built our own)

November 2, 2011

Re-posting this article due to lots of discussion lately – let us know what you think!
Before clients see BigTree CMS, Fastspot’s proprietary content management system, they often ask us why we built our own when there are so many out there that we could have simply used. When they ask me, I usually picture this. I [...]

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8 Ways to Know if an Interactive Agency is a Fraud

September 20, 2011

I’m writing this post because I run into so many businesses and organizations who feel they were “burned” by a past Web vendor. They have negative feelings about the experience and often have been left with the impression that “the wool was pulled over their eyes.” I can relate to the frustration. In a technical [...]

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When Asking for Online Donations, Think Like a Pizza Shop

August 8, 2011

Seriously, have you seen Pizza Hut’s site lately? Or their apps? They make ordering a pizza about as easy as sitting down on the couch. They make it so easy you’d be crazy not to order a pizza from them, or get distracted halfway through and never complete your order, or decide it’s a pain [...]

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Your Website is a Party! Who is on Your Guest List?

July 12, 2011

The other day, as I was sitting in a presentation where major project findings were being shared, the subject of Website visitors came up. One of the members of the client side team stated that it would be almost impossible to implement the findings and recommendations into anything cohesive, because that would mean setting a [...]

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The Nutritious Content Revolution

June 7, 2011

Just as Americans have finally started caring more about what they put inside their bodies than what they cover them up with, Website teams are finally caring more about what they are saying than what things look like. Let’s face it: Healthy eating, and healthy content, takes work. It’s much easier to roll into a [...]

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The 10/90 Flaw in CMS Design

March 15, 2011

There is a fatal flaw in many of the content management systems (CMS) out on the market today. I refer to it as the 10/90 failure. The CMS has naturally evolved to provide complex functionalities that are desirable to about 10% of its eventual users, often created in response to the request of developers and [...]

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Social Media is not the Driver

February 1, 2011

Let’s face it, your reputation, the work you do, the products you produce, your relationships, the PR your company gets, the awards you win – these things matter much more than the number of Facebook fans you have, or Twitter followers, or even commenters on a blog. The truth is that people don’t discover you [...]

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The Culture of “Fun”

December 15, 2010

I think Fastspot is one of the best places to work, and I believe most of my coworkers would agree with me. Why? It’s actually not because of the great clients we have, or how creative our work is, or how many Webbys we have on our shelf. It is about how much fun we [...]

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